(3 – minute read)
In July 2002, I have achieved my first patent “Quilt-Cover Holder” when I was only eleven years old. When PokemonGo went viral, I created a marketing advertisement for helping clients to strategically catch Pokemons as a Pokemon driver. If you are just about to scroll down directly to the bottom, you might miss an opportunity to know an innovative marketer.
Using creative ideas at problem-solving becomes one of my personal habits. Furthermore, I am trying my best to self-learn almost everything relevant with marketing include but not limited to video curation, blogging, broadcasting, social media channels, interactive design, and photoshop. With an in-depth understanding of social media through volunteering and working, my creative mindset and adaptive communicative style help targeted audiences to find the root cause of the problem and solve it smartly.
I have done more than 40 informational interviews in 3 months in 2015. After graduating from Western University with Human Resources specialization degree, I kept on social networking for expanding the network and seeking for jobs. I was open to any type of jobs relevant to HR field. Having this opportunistic mindset, I gained administrative, recruiting and marketing experiences at autoTrader and Toronto Men’s Fashion Week.
I later found myself even further drawn to marketing. After one year experience in HR, however, I still cannot help designing marketing campaign for my own podcast. I still keep track of top social marketing campaigns lists while I was doing administrative and recruiting practices. Hence, I decided to pursue marketing management in Master of International Business program at Queens in Sept 2016. With my multicultural experiences and life lessons learned, I regarded challenges as opportunities.
Furthermore, I believed Big Data & more digital platforms will transform SME business and revolutionize ways of their financial performances. Being intrigued by tech trend, I immersed herself by volunteering at Tech Week 2016, reading Accenture TechVision Trend Report 2017, and critically presenting my opinions on AI and big data.
In my spare time, I enjoy listening to music, watching movies, doing sports, broadcasting, and waging a war in taking mediocre photos (Ins: zanecai16).